B2B Sales Advisory · Practitioner Knowledge

The materials B2B sales
teams actually need.

A community of senior B2B sales practitioners sharing structured, field-tested knowledge — from free insights to in-depth playbooks and frameworks you can use immediately.

No theory for theory's sake. No recycled frameworks. Only what works — tested across years of real commercial experience in the DACH market and beyond.

Explore resources Read free insights

20+

Years of B2B sales experience

70+

Insights published

Free + Paid

Content model

DACH

Primary market focus

What you'll find here

Structured knowledge.
Practical tools.

Start with what's free. Go deeper when you need to. Everything is built by practitioners — for practitioners.

◎Free

Insights & Articles

In-depth thinking on sales strategy, pipeline discipline, leadership, and commercial execution. No sign-up required.

Sales process design
Pipeline reviews
Stakeholder management
Forecast discipline

Browse free insights →

◈Free

Free Playbooks & Templates

Practical tools you can download and use immediately — structured playbooks, diagnostic checklists, and process templates at no cost.

Sales process templates
Pipeline review checklists
Account planning canvas
Qualification frameworks

Browse free resources →

◉Paid

Deep-Dive Playbooks & Templates

Comprehensive, field-tested resources with significantly more depth — for teams and leaders who need more than a starting point.

End-to-end sales playbooks
Complex deal navigation tools
Leadership & coaching frameworks
Advanced account growth plans

Explore paid resources →

How it works

From insight to implementation

Read the free insights

Start with our library of articles — substantive thinking on every dimension of B2B sales.

Identify where you need depth

Find the specific area where structured support — a framework, a template, a playbook — would accelerate progress.

Apply it in the field

Download, adapt, and use immediately. Everything is designed for practical application — not shelf storage.

The DECIDE Framework

The mental model behind everything we publish

All of our materials are structured around a single, coherent framework for B2B sales: DECIDE. Six disciplines that cover the full commercial cycle — from the first discovery conversation to long-term account growth.

Whether you're reading a free article or working through a paid playbook, DECIDE is the backbone that gives it structure and makes it applicable.

Explore the DECIDE Framework →

Latest Insights