B2B Sales Advisory is a community of experienced sales professionals who share what they have actually learned — across years of leading teams, building pipelines, and navigating the full complexity of complex B2B sales environments.
The people behind B2B Sales Advisory have spent their careers in the field — as sales leaders, commercial directors, and individual contributors who have navigated the full spectrum of B2B selling: enterprise accounts, competitive markets, long cycles, complex stakeholder landscapes.
We meet regularly to exchange perspectives, challenge each other's thinking, and develop the kind of structured, experience-backed insights that are genuinely useful to practitioners in the field.
What we publish here — whether free or paid — comes directly from that exchange. No filler, no recycled theory, no content written to rank on Google.
Years of B2B sales leadership experience
Insights published across all formats to date
Content model — broad access, deeper resources
Content available in English and German
Our content ranges from free, substantive articles to structured paid resources — playbooks, templates, and frameworks built from real sales experience.
Substantive thinking on B2B sales strategy, leadership, pipeline discipline, and commercial execution. Published regularly, no sign-up required.
Practical resources you can download and use immediately — scorecards, planning sheets, and process templates built for real sales situations.
In-depth, structured resources for practitioners who need more than a starting point — comprehensive playbooks, toolkits, and frameworks available via Gumroad.
Every insight comes from people who have done the work — led teams, won and lost deals, built pipelines, and navigated the full complexity of real B2B sales environments.
We have no interest in generic frameworks or consultant-speak. What we publish is specific, actionable, and pressure-tested in the field.
B2B sales is not simple. We don't pretend otherwise. Our materials acknowledge the grey areas, the trade-offs, and the things that only experience can teach.
The best of what we know is available freely. When we go deeper — into tools, templates, and structured programmes — we make those available too.
Across our community, we've converged on a common framework for structuring how we think about B2B sales: the DECIDE Framework. It's not a rigid process — it's a shared language for the six disciplines that separate consistent commercial performers from those who rely on individual heroics.
Explore the DECIDE Framework →