B2B Sales Advisory is a community of experienced sales professionals who share what they have actually learned — across years of leading teams, building pipelines, and navigating the full complexity of complex B2B sales environments.
The people behind B2B Sales Advisory have spent their careers in the field — as sales leaders, commercial directors, and individual contributors who have navigated the full spectrum of B2B selling: enterprise accounts, competitive markets, long cycles, complex stakeholder landscapes.
We meet regularly to exchange perspectives, challenge each other's thinking, and develop the kind of structured, experience-backed insights that are genuinely useful to practitioners in the field.
What we publish here — whether free or paid — comes directly from that exchange. No filler, no recycled theory, no content written to rank on Google.
Years of combined B2B sales leadership experience
Primary market focus — with broader European exposure
Insights published across all formats to date
Content model — broad access, deeper resources
Our content ranges from free, substantive articles to structured paid resources — playbooks, templates, and frameworks built from real sales experience.
Substantive thinking on B2B sales strategy, leadership, pipeline discipline, and commercial execution. No gatekeeping on ideas.
Structured, ready-to-use resources — sales playbooks, diagnostic tools, pipeline templates, and process frameworks built from real practice.
In-depth learning sequences on specific topics — structured for sales leaders and practitioners who want to go beyond surface-level understanding.
Every insight comes from people who have done the work — led teams, won and lost deals, built pipelines, and navigated the full complexity of real B2B sales environments.
We have no interest in generic frameworks or consultant-speak. What we publish is specific, actionable, and pressure-tested in the field.
B2B sales is not simple. We don't pretend otherwise. Our materials acknowledge the grey areas, the trade-offs, and the things that only experience can teach.
The best of what we know is available freely. When we go deeper — into tools, templates, and structured programmes — we make those available too.
Across our community, we've converged on a common framework for structuring how we think about B2B sales: the DECIDE Framework. It's not a rigid process — it's a shared language for the six disciplines that separate consistent commercial performers from those who rely on individual heroics.
Explore the DECIDE Framework →